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(0)Deirdre Breakenridge
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Summary
Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.
Public relations (PR) is critical to any business that wants to create media exposure, sway consumer opinion, and maintain a good reputation. However, as technology evolves, communicating with the public has only gotten more complex. Modern PR demands an integrated, multichannel approach....
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Discover ways to bolster your brand marketing strategy with compelling and relatable video content.
Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just "nice-to-have"-it's a key tool in the marketer's...
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Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.
With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast-and received-the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect...
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PR expert Deirdre Breakenridge helps you prepare for your next speaking engagement so you can grab audience attention, manage distractions, and neutralize hecklers.
Learn how to create a better rapport with your audience and handle negative interactions with unruly audience members. PR expert Deirdre Breakenridge helps you recognize the personality "signals" of hecklers in advance and what to do when you are interrupted. She also helps you identify...
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Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the...
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Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences-as well as how to measure the results. In this...
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Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.
Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions...
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Learn how chief marketing officers can create a marketing culture where team members are inspired, engaged, and motivated to participate in company programs.
Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations....
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Build a go-to-market (GTM) plan for your next product or service. Learn how to craft a winning product strategy, drive better channel performance, and evaluate KPIs and metrics.
When you launch a new product or enter a new market, it's crucial to have both a roadmap that sets you up for success and the means to track the growth of your program. In this course, discover how to build and develop a go-to-market (GTM) plan for your next product or service....