The innovation catalysts / Roger L. Martin --
Stop the innovation wars / Vijay Govindarajam and Chris Trimble --
How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble --
The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick --
Is it real? Can we win? Is it worth doing? / George S. Day --
Six myths of product development / Stefan Thomke and Donald Reinertsen --
Innovation: the classic traps / Rosabeth Moss Kanter --
Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan --
The discipline of innovation / Peter F. Drucker --
Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.