United we brand: how to create a cohesive brand that's seen, heard, and remembered

Average Rating

Author

Publisher

Harvard Business School Press

Publication Date

c2003

Language

English

Summary

Loading Description...

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Subjects

Subjects

Brand name products
Management
New products
New products -- Management

More Details

ISBN

9781578517985

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.