Foreword / B. Joseph Pine --
Preface: Thanks for joining us! --
Part 1. Understanding Experience. Exploring experiences and experience design --
What makes a great experience? --
A framework of experience types --
Part 2. The Experience Designer's Toolkit. The experiencescape --
Experience design thinking --
Designing the experience journey --
Touchpoints and transitions --
Part 3. Creating Great Experiences : Enhancements and Examples. The stories we tell : building drama in your experiences --
Techniques for enhancing experiences --
Using experience design in product development and corporate strategy --
Conclusion : Closing thoughts.
Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences
10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index
