Illustration enterprise: Understanding illustration. Where do illustrators work? Spotlight on... Marcos Chin. Skills in art and design. Spotlight on... Alberto Cerriteno. Attitude. Spotlight on... Ben Newman. Knowledge. Evaluating your strengths and weaknesses
The professional world of the illustrator. Your commissioners. Professionalism. Journalistic awareness. Spotlight on... Woody. How to contact potential clients. Spotlight on... Penguin Group USA. Spotlight on... Gabrielle Adamson
The art of self-promotion: How do I get myself known? Spotlight on... Martin Colyer. Setting goals. Spotlight on... Choi Liu. The different forms of promotion. Spotlight on... Jack Teagle. Promoting yourself online. Competitions, exhibitions and trade fairs. Internships and work experience. Spotlight on... Mark Smith. Spotlight on... Libby McMullin. Spotlight on... Louisa St Pierre, Bernstein & Andriulli
Getting your work seen: Organizing your folio and website. Visual literacy. Agent representation. Spotlight on... Ulla Puggaard. Spotlight on... Tad Carpenter. Spotlight on... Hartwig Braun and Isaac Lilos
Securing work: The stages of forming a contract. The terms of an agreement. Who owns the rights? Spotlight on... Caroline Attia Lariviere
Finance and running a business: Freelance work vs employment. Spotlight on... Laura Hughes. Managing your business. Managing your finances. Additional sources of income.
From the Book - Second edition.
The professional world of the illustrator
The art of self promotion
Finance and running a business.
