The 20 Ps of marketing : a complete guide to marketing strategy
(Book)

Book Cover
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Published
London ; Kogan Page, 2014.
Physical Description
xx, 316 pages : illustrations ; 24 cm
Status
Laramie County Community College - Main Collection
HF5415.13 .P36 2014
1 available

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LocationCall NumberStatus
Laramie County Community College - Main CollectionHF5415.13 .P36 2014On Shelf
LocationCall NumberStatus
Casper College Library - Main CollectionHF5415.13 .P36 2014On Shelf

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Published
London ; Kogan Page, 2014.
Format
Book
Language
English

Notes

Bibliography
Includes bibliographical references (pages 301-302) and index.
Summary
"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Pearson, D. (2014). The 20 Ps of marketing: a complete guide to marketing strategy . Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Pearson, David, 1950-. 2014. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Pearson, David, 1950-. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy Kogan Page, 2014.

MLA Citation, 9th Edition (style guide)

Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy Kogan Page, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.