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Author
Summary
"This book explains not just how to tell a captivating story, but also what elements--namely, villains, victims, and heroes--it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated...
45) Innovating innovation: leadership tools for moving your business forward and making change happen
Author
Summary
Breakthrough Innovation Tools for Successful Leadership Innovation needs innovation: Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America's leading strategic consultants,...
Author
Summary
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Author
Summary
"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never...
Author
Summary
'Reinventing Business Models' concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.
Author
Summary
Success requires experience. You can either learn it the hard way--the school of hard knocks - or you can learn it from someone who's already been there. What's your time worth? Why not leverage your time by using Larry Jacobson's 20 years of experience? Larry's been an entrepreneur all of his life and in this book he shares the Keys to his success. He's lived it; he's the real deal. Through artfully written stories from his business career and sailing...
Author
Summary
Innovation is a top strategic priority for firms across all industries. In The Innovation Navigator, Tucker J. Marion and Sebastian K. Fixson explore four innovation archetypes or modes - "specialist," "venture," "community," and "network" - which feature prominently in the expanding innovation landscape. Specialists employ technologies to achieve entirely new solutions and superior product performance. New corporate ventures lower the barriers for...
Author
Summary
True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills...
Series
Summary
The purpose of this book is to explore the ways that industries, under the pressures of global competition, balance sustained industrial competitiveness and robustness against major disasters. The book focuses mainly on the impact of disasters on supply chains for manufactured (mainly tradable) goods. A special feature of this particular theme is that companies have to deal with not only disasters that may come someday, but also global competition...
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