Encyclopedia of sports management and marketing
(eBooks)
Published
Thousand Oaks, Calif. : Sage Publications, Inc, c2011.
Physical Description
1 online resource (849 entries) : 246 images, digital files.
Status
Summary
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More Details
Format
eBooks
Language
English
ISBN
9781780343228 (online)
Notes
Bibliography
Includes bibliographical references.
Restrictions on Access
Access restricted to authorized users and institutions.
Summary
Introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.
Additional Physical Form
Also available in print version.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation, 7th Edition (style guide)
Swayne, L. E., & Dodds, M. (2011). Encyclopedia of sports management and marketing . Sage Publications, Inc.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Swayne, Linda E and Mark. Dodds. 2011. Encyclopedia of Sports Management and Marketing. Sage Publications, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Swayne, Linda E and Mark. Dodds. Encyclopedia of Sports Management and Marketing Sage Publications, Inc, 2011.
MLA Citation, 9th Edition (style guide)Swayne, Linda E., and Mark Dodds. Encyclopedia of Sports Management and Marketing Sage Publications, Inc, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.