Boomers 3.0 : marketing to baby boomers in their third act of life
(eBooks)
Author
Published
Santa Barbara : Praeger, [2017].
Physical Description
1 online resource
Status
Summary
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Subjects
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Format
eBooks
Language
English
ISBN
9781440857232, 1440857237
Notes
Bibliography
Includes bibliographical references and index.
Summary
This book describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.
Local note
WorldCat record variable field(s) change: 650
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Citations
APA Citation, 7th Edition (style guide)
Samuel, L. R. (2017). Boomers 3.0: marketing to baby boomers in their third act of life . Praeger.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Samuel, Lawrence R.. 2017. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life. Praeger.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Samuel, Lawrence R.. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life Praeger, 2017.
MLA Citation, 9th Edition (style guide)Samuel, Lawrence R.. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life Praeger, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.