Marketing in customer technology environments : prospective customers and magical worlds
(eBooks)

Book Cover
Average Rating
Author
Sudharshan, Devanathan,
Published
Bingley : Emerald Group Publishing Limited, 2020.
Physical Description
1 online resource : illustrations
Status
Available Online

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Subjects

Library of Congress Subjects
Augmented reality -- Marketing.
Home automation -- Marketing.
Internet -- Technological innovations.
Internet of things -- Marketing.
New products -- Marketing.
Technological innovations -- Marketing.
Virtual reality -- Marketing.
Wireless communication systems -- Technological innovations.
Other Subjects
Electronic books.
Sales & marketing.

More Details

Format
eBooks
Language
English
ISBN
1839096020, 9781839096006, 1839096004, 9781839096020

Notes

Bibliography
Includes bibliographical references and index.
Summary
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
Local note
WorldCat record variable field(s) change: 072

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Citations

APA Citation, 7th Edition (style guide)

Sudharshan, D. (2020). Marketing in customer technology environments: prospective customers and magical worlds . Emerald Group Publishing Limited.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sudharshan, Devanathan. 2020. Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds. Emerald Group Publishing Limited.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sudharshan, Devanathan. Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds Emerald Group Publishing Limited, 2020.

MLA Citation, 9th Edition (style guide)

Sudharshan, Devanathan. Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds Emerald Group Publishing Limited, 2020.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.