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Summary
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as...
Summary
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example),...
Author
Summary
Full of practical everyday advice, this guide explains how a natural, organic approach to livestock farming produces healthy animals, reduces costs, and increases your operation's self-sufficiency. Livestock expert Carol Ekarius helps you create a viable farm plan, choose suitable livestock, care for your animals' health, and confidently manage housing, fencing, and feeding. Case studies of successful farmers provide inspiration as you learn everything...
Author
Summary
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Summary
"Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries."--Publisher.
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"A funny thing has happened on our way to the digital utopia: we find ourselves increasingly missing reality. In this spirited book, David Sax has found story after story of entrepreneurs, artisans, and creators who make real money by selling real things. And they're not just local craftspeople, either. As paper is supposedly vanishing, Moleskine notebooks--a company founded in 1997, the same year as the first dot-com boom--has grown into a large...
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"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable." "In an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz...
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